What’s next now
What’s
next now
What’s next now
Discover next-generation strategies for the future of digital advertising. We’ll show you what’s next at RTB Day Warsaw 2025.
The event
The event
The event
Join us on 8 October 2025 at RTB Day Warsaw, a networking and knowledge event for advertising industry professionals. Hear talks from a range of online marketing and ecommerce experts, get insight into the challenges of today, and share your own industry shaping ideas.
Come for the business. Stay for the community, the new friends, and the food!
Join us on 8 October 2025 at RTB Day Warsaw, a networking and knowledge event for advertising industry professionals. Hear talks from a range of online marketing and ecommerce experts, get insight into the challenges of today, and share your own industry shaping ideas.
Come for the business. Stay for the community, the new friends, and the food!
Join us on 8 October 2025 at RTB Day Warsaw, a networking and knowledge event for advertising industry professionals. Hear talks from a range of online marketing and ecommerce experts, get insight into the challenges of today, and share your own industry shaping ideas.
Come for the business. Stay for the community, the new friends, and the food!
Program
Program
Program
We’re talking honestly about tomorrow, not worrying about yesterday.
Forward-thinking presentations, workshops, and conversations with speakers from RTB House, industry experts, like AppsFlyer, representatives from successful Polish firms, and a special key-note speaker.
We’ll discuss a range of topics on ecommerce, in-app strategy, and performance marketing wins for 2025, and what’s ahead for 2026. Learn from real results, and gain strategies you can implement in your brand.
Plus, get insight from RTB House on turning market realities into sustainable growth.
We’re talking honestly about tomorrow, not worrying about yesterday.
Forward-thinking presentations, workshops, and conversations with speakers from RTB House, industry experts, like AppsFlyer, representatives from successful Polish firms, and a
special key-note speaker.
We’ll discuss a range of topics on ecommerce, in-app strategy, and performance marketing wins for 2025, and what’s ahead for 2026. Learn from real results, and gain strategies you can implement in your brand.
Plus, get insight from RTB House on turning market realities into sustainable growth.
We’re talking honestly about tomorrow, not worrying about yesterday.
Forward-thinking presentations, workshops, and conversations with speakers from RTB House, industry experts, like AppsFlyer, representatives from successful Polish firms, and a special key-note speaker.
We’ll discuss a range of topics on ecommerce, in-app strategy, and performance marketing wins for 2025, and what’s ahead for 2026. Learn from real results, and gain strategies you can implement in your brand.
Plus, get insight from RTB House on turning market realities into sustainable growth.
Agenda
Agenda
Agenda
08:00 - 09:45
Registration, coffee & breakfast
08:00 - 09:45
Registration, coffee & breakfast
08:00 - 09:45
Registration, coffee & breakfast
09:45 - 10:15
Event Opening
Wojciech Głowacki - Chief Sales Officer, RTB House
Agnieszka Gilewska - Business Development Director Poland, RTB House
09:45 - 10:15
Event Opening
Wojciech Głowacki - Chief Sales Officer, RTB House
Agnieszka Gilewska - Business Development Director Poland, RTB House
09:45 - 10:15
Event Opening
Wojciech Głowacki - Chief Sales Officer, RTB House
Agnieszka Gilewska - Business Development Director Poland, RTB House
10:15 - 10:55
What's Next Now for RTB House - Next Generation Contextual Targeting and more…
Jaysen Gillespie - VP, Head of Product Marketing (GPC) and Analytics, RTB House
10:15 - 10:55
What's Next Now for RTB House - Next Generation Contextual Targeting and more…
Jaysen Gillespie - VP, Head of Product Marketing (GPC) and Analytics, RTB House
10:15 - 10:55
What's Next Now for RTB House - Next Generation Contextual Targeting and more…
Jaysen Gillespie - VP, Head of Product Marketing (GPC) and Analytics, RTB House
11:00 - 11:35
Panel Discussion: Marketing Mix Modeling: From Buzzword To Real Results
Karolina Łukasiewicz - Head of Account Management POL, RTB House
Anna Biernacka - Manager, Affiliate and Ad Operation, Ceneo.pl
Rafał Krzynowek - Analytics Team Manager, LPP
Amadeusz Winek - Head of Performance, Canal Plus
Viacheslav Poliakov - E-commerce manager, Sinsay
11:00 - 11:35
Panel Discussion: Marketing Mix Modeling: From Buzzword To Real Results
Karolina Łukasiewicz - Head of Account Management POL, RTB House
Anna Biernacka - Manager, Affiliate and Ad Operation, Ceneo.pl
Rafał Krzynowek - Analytics Team Manager, LPP
Amadeusz Winek - Head of Performance, Canal Plus
Viacheslav Poliakov - E-commerce manager, Sinsay
11:00 - 11:35
Panel Discussion: Marketing Mix Modeling: From Buzzword To Real Results
Karolina Łukasiewicz - Head of Account Management POL, RTB House
Anna Biernacka - Manager, Affiliate and Ad Operation, Ceneo.pl
Rafał Krzynowek - Analytics Team Manager, LPP
Amadeusz Winek - Head of Performance, Canal Plus
Viacheslav Poliakov - E-commerce manager, Sinsay
11:35 - 12:10
Coffee break & Networking
11:35 - 12:10
Coffee break & Networking
11:35 - 12:10
Coffee break & Networking
12:10 - 12:40
Agentic Marketing: The Future of Media & AI
Ewa Werczyńska - Group Programmatic & Direct Manager, Allegro
12:10 - 12:40
Agentic Marketing: The Future of Media & AI
Ewa Werczyńska - Group Programmatic & Direct Manager, Allegro
12:10 - 12:40
Agentic Marketing: The Future of Media & AI
Ewa Werczyńska - Group Programmatic & Direct Manager, Allegro
12:40 - 13:10
Why Mobile Journey Measurement Fails — And How to Fix It
Sanjay Raturi - Senior Account Executive, AppsFlyer
12:40 - 13:10
Why Mobile Journey Measurement Fails — And How to Fix It
Sanjay Raturi - Senior Account Executive, AppsFlyer
12:40 - 13:10
Why Mobile Journey Measurement Fails — And How to Fix It
Sanjay Raturi - Senior Account Executive, AppsFlyer
13:25 - 14:00
Panel Discussion: Omnichannel: Consistent Or Flexible Customer Journey?
Sylwia Pawłowska - Senior Account Manager, RTB House
Sebastian Świderski - Digital Marketing Manager, Super-Pharm
Arkadiusz Lelonkiewicz - Deputy E-commerce Director, Tatuum
Artur Andriskowski - Customer Acquisition Manager, LPP
Anastasia Revutskaya - Senior Remarketing Specialist, Decathlon
13:25 - 14:00
Panel Discussion: Omnichannel: Consistent Or Flexible Customer Journey?
Sylwia Pawłowska - Senior Account Manager, RTB House
Sebastian Świderski - Digital Marketing Manager, Super-Pharm
Arkadiusz Lelonkiewicz - Deputy E-commerce Director, Tatuum
Artur Andriskowski - Customer Acquisition Manager, LPP
Anastasia Revutskaya - Senior Remarketing Specialist, Decathlon
13:25 - 14:00
Panel Discussion: Omnichannel: Consistent Or Flexible Customer Journey?
Sylwia Pawłowska - Senior Account Manager, RTB House
Sebastian Świderski - Digital Marketing Manager, Super-Pharm
Arkadiusz Lelonkiewicz - Deputy E-commerce Director, Tatuum
Artur Andriskowski - Customer Acquisition Manager, LPP
Anastasia Revutskaya - Senior Remarketing Specialist, Decathlon
14:00 - 15:15
Lunch & Networking
14:00 - 15:15
Lunch & Networking
14:00 - 15:15
Lunch & Networking
14:45 - 15:15
Hot Topics Tables
Future is In-app
Moderator: Katarzyna Sierant - Senior Account Manager, RTB House
GA4 Decoded
Moderator: Carlos Pruna Haddad - Campaign Performance Specialist, RTB House
Smarter Ads and More...with RTB House
Moderator: Lilanna Ostapowska - Team Leader Account Management, RTB House
From Leaders to Game Changers
Moderator: Agnieszka Gilewska - Business Development Director Poland, RTB House
Future of Performance Marketing
Moderator: Jaysen Gillespie - VP, Head of Product Marketing (GPC) and Analytics, RTB House
14:45 - 15:15
Hot Topics Tables
Future is In-app
Moderator: Katarzyna Sierant - Senior Account Manager, RTB House
GA4 Decoded
Moderator: Carlos Pruna Haddad - Campaign Performance Specialist, RTB House
Smarter Ads and More...with RTB House
Moderator: Lilanna Ostapowska - Team Leader Account Management, RTB House
From Leaders to Game Changers
Moderator: Agnieszka Gilewska - Business Development Director Poland, RTB House
Future of Performance Marketing
Moderator: Jaysen Gillespie - VP, Head of Product Marketing (GPC) and Analytics, RTB House
14:45 - 15:15
Hot Topics Tables
Future is In-app
Moderator: Katarzyna Sierant - Senior Account Manager, RTB House
GA4 Decoded
Moderator: Carlos Pruna Haddad - Campaign Performance Specialist, RTB House
Smarter Ads and More...with RTB House
Moderator: Lilanna Ostapowska - Team Leader Account Management, RTB House
From Leaders to Game Changers
Moderator: Agnieszka Gilewska - Business Development Director Poland, RTB House
Future of Performance Marketing
Moderator: Jaysen Gillespie - VP, Head of Product Marketing (GPC) and Analytics, RTB House
15:15 - 15:45
How to Work with Marketing Mix Modeling in E-commerce?
Artur Andriskowski - Customer Acquisition Manager, LPP
15:15 - 15:45
How to Work with Marketing Mix Modeling in E-commerce?
Artur Andriskowski - Customer Acquisition Manager, LPP
15:15 - 15:45
How to Work with Marketing Mix Modeling in E-commerce?
Artur Andriskowski - Customer Acquisition Manager, LPP
15:45 - 16:15
Artificial Intelligence and Creativity – How Not to Lose What Makes Us Unique?
Jowita Michalska - Expert in Digital Transformation & AI
15:45 - 16:15
Artificial Intelligence and Creativity – How Not to Lose What Makes Us Unique?
Jowita Michalska - Expert in Digital Transformation & AI
15:45 - 16:15
Artificial Intelligence and Creativity – How Not to Lose What Makes Us Unique?
Jowita Michalska - Expert in Digital Transformation & AI
16:15 - 16:30
Event Closing
Agnieszka Gilewska - Business Development Director Poland, RTB House
16:15 - 16:30
Event Closing
Agnieszka Gilewska - Business Development Director Poland, RTB House
16:15 - 16:30
Event Closing
Agnieszka Gilewska - Business Development Director Poland, RTB House
16:30 - 19:00
After-hours Networking
16:30 - 19:00
After-hours Networking
16:30 - 19:00
After-hours Networking
Speakers
Jaysen Gillespie
VP of Product Marketing and Analytics at RTB House
Over the last 15 years, Jaysen has worked with the biggest players in the advertising industry, and is currently driving the marketing of RTB House products. He has a gift for breaking the most complex elements of data science down into compelling but simple stories. He speaks passionately about how analytics can even be fun… if you know what you are looking for.
Agnieszka Gilewska
Business Development Director Poland at RTB House
An expert with over 10 years of experience in e-commerce and performance marketing, responsible for the growth of RTB House in Poland. She successfully oversees the company's expansion and the execution of advanced digital campaigns, focusing on business scaling, team optimization, and building long-term relationships with key clients in the digital sector.
Sanjay Raturi
Senior Account Executive at AppsFlyer
Sanjay has been a Senior AE at AppsFlyer for 4.5 years. He is a digital transformation specialist with 12 years of experience in martech within E-Commerce and Fintech.
Ewa Werczyńska
Group Programmatic & Direct Manager at Allegro
10 years of experience in digital marketing—on both agency and client sides. For the past 5 years at Allegro, leading a team of digital marketing specialists and delivering innovative strategies that drive business growth. An expert with a broad perspective, with a deep understanding of processes, business needs, and industry challenges. Particularly passionate about MarTech, viewing it as key to gaining a competitive advantage and achieving effective results.
Artur Andriskowski
Customer Acquisition Manager at LPP (Reserved)
An e-commerce expert with 11 years of experience in performance marketing and budget optimization. At LPP since 2016, he has been responsible for performance strategies and coordinates the SEO, SEM, Paid Social, and affiliate teams. He gained experience working on projects for Vectra, among others. He is also a lecturer at postgraduate e-commerce marketing programs (including WSB Merito and the Academy of Fine Arts in Łódź).
Karolina Łukasiewicz
Head of Account Management at RTB House
Head of Account Management at RTB House, combining extensive experience in performance marketing and e-commerce with advanced technologies and tangible business goals. Specializes in leveraging data, AI, and consumer behavior analysis to help brands effectively scale campaigns.
Rafał Krzynowek
Analytics Team Manager at LPP
Since 2018, associated with LPP, a Polish leader in the clothing industry and the owner of the Reserved, Cropp, House, Mohito, and Sinsay brands. Specializes in e-commerce data analytics, covering sales, marketing, and customer behavior in the Reserved online store. Since 2023, responsible for coordinating a 12-person team that supports the e-commerce department and provides data to optimize the brand’s omnichannel sales.
Sylwia Pawlowska
Senior Account Manager at RTB House
An expert in digital marketing and AI-based retargeting. With many years of experience in running online campaigns and an authentic approach to client collaboration, stands out for effectiveness in creating strategies that genuinely support brand growth.
Arkadiusz Lelonkiewicz
Deputy eCommerce Director at Tatuum
Deputy E-commerce Director with over 15 years of experience in developing online sales and leading teams. Specializing in the optimization of sales processes, expansion into international markets, and implementation of innovative solutions supporting marketing and sales. Effectively combines analytics with leadership to achieve ambitious business goals.
Anna Biernacka
Manager, Affiliate and Ad Operation at Ceneo.pl
Expert with over 11 years of experience in digital marketing. Responsible for affiliate strategy, display and remarketing campaigns, as well as projects combining sales data with advertising channels. Also co-creator of the calendar of seasonal e-commerce campaigns.
Sebastian Świderski
Digital Marketing Manager at Super-Pharm
An experienced specialist in digital marketing and e-commerce in the omnichannel model. Has over 20 years of experience gained in marketing agencies, with publishers, and with advertisers. An expert in communication and advertising technologies, whose understanding and skillful application play an equally important role in the world of big tech.
Katarzyna Sierant
Senior Account Manager at RTB House
In the digital marketing industry since 2013, and since 2021 at RTB House, she has been responsible for performance and full-funnel campaigns. To date, she has carried out activities for 45 brands, including the largest e-commerce players in Poland and leading international brands. In her work, Katarzyna prioritizes an analytical approach, effectively supporting the strategic growth of clients.
Amadeusz Winek
Head of Performance at Canal Plus
An experienced expert in digital marketing, specializing in performance marketing. His skills include comprehensive management of advertising campaigns, optimization of marketing budgets, and maximizing ROI. Specializes in data analysis, designing results-driven strategies, and implementing campaign structures in advertising systems.
Carlos Pruna Haddad
Campaign Performance Specialist at RTB House
Data analyst with 7 years of experience, specializing in web analytics and Google Analytics 4. Skilled in GA4 implementations, tag configuration (GTM), event modeling, building user journeys, and campaign analysis.
Lilianna Ostapowska
Team Leader Account Management at RTB House
A digital marketing professional with over eight years at RTB House, currently serving as Team Leader after extensive experience as an Account Manager. Supports leading brands across Poland and Europe with a focus on performance marketing, delivering strategic growth and measurable results in a dynamic industry environment.
Viacheslav Poliakov
E-commerce manager at Sinsay
With LPP since 2016, where he advanced along his career path from Analyst to E-commerce Manager. Currently responsible for developing the online sales of the Sinsay brand, combining strategic management of areas such as data analytics, CLTV, performance marketing, and local (country) teams.
Anastasia Revutskaya
Senior Remarketing Specialist at Decathlon
Over 10 years of experience in digital marketing with global providers such as Google Ads, RTB House, and TikTok. Currently a Senior Remarketing Specialist at Decathlon. Focused on combining data from online and offline channels, creating strategies based on ROAS and personalization to maximize efficiency and growth.
Jowita Michalska
Expert in Digital Transformation & AI
Her mission is to equip Poles with digital skills. Founder of Digital University and educator of leaders in the field of new technologies. She demonstrates how the world and business will change in the coming years. A speaker at Polish and international conferences, she leads educational programs in companies and universities devoted to issues related to technological trends.
Maciej Kautz
RTB Day Warsaw Host
Host of the largest conferences in Poland dedicated to business, technology, and the environment. He skillfully bridges the gap between speakers and participants and specializes in building valuable relationships and leading engaging conversations in any setting.
Speakers
Jaysen Gillespie
VP of Product Marketing and Analytics at RTB House
Over the last 15 years, Jaysen has worked with the biggest players in the advertising industry, and is currently driving the marketing of RTB House products. He has a gift for breaking the most complex elements of data science down into compelling but simple stories. He speaks passionately about how analytics can even be fun… if you know what you are looking for.
Agnieszka Gilewska
Business Development Director Poland at RTB House
An expert with over 10 years of experience in e-commerce and performance marketing, responsible for the growth of RTB House in Poland. She successfully oversees the company's expansion and the execution of advanced digital campaigns, focusing on business scaling, team optimization, and building long-term relationships with key clients in the digital sector.
Sanjay Raturi
Senior Account Executive at AppsFlyer
Sanjay has been a Senior AE at AppsFlyer for 4.5 years. He is a digital transformation specialist with 12 years of experience in martech within E-Commerce and Fintech.
Ewa Werczyńska
Group Programmatic & Direct Manager at Allegro
10 years of experience in digital marketing—on both agency and client sides. For the past 5 years at Allegro, leading a team of digital marketing specialists and delivering innovative strategies that drive business growth. An expert with a broad perspective, with a deep understanding of processes, business needs, and industry challenges. Particularly passionate about MarTech, viewing it as key to gaining a competitive advantage and achieving effective results.
Artur Andriskowski
Customer Acquisition Manager at LPP (Reserved)
An e-commerce expert with 11 years of experience in performance marketing and budget optimization. At LPP since 2016, he has been responsible for performance strategies and coordinates the SEO, SEM, Paid Social, and affiliate teams. He gained experience working on projects for Vectra, among others. He is also a lecturer at postgraduate e-commerce marketing programs (including WSB Merito and the Academy of Fine Arts in Łódź).
Karolina Łukasiewicz
Head of Account Management at RTB House
Head of Account Management at RTB House, combining extensive experience in performance marketing and e-commerce with advanced technologies and tangible business goals. Specializes in leveraging data, AI, and consumer behavior analysis to help brands effectively scale campaigns.
Rafał Krzynowek
Analytics Team Manager at LPP
Since 2018, associated with LPP, a Polish leader in the clothing industry and the owner of the Reserved, Cropp, House, Mohito, and Sinsay brands. Specializes in e-commerce data analytics, covering sales, marketing, and customer behavior in the Reserved online store. Since 2023, responsible for coordinating a 12-person team that supports the e-commerce department and provides data to optimize the brand’s omnichannel sales.
Sylwia Pawlowska
Senior Account Manager at RTB House
An expert in digital marketing and AI-based retargeting. With many years of experience in running online campaigns and an authentic approach to client collaboration, stands out for effectiveness in creating strategies that genuinely support brand growth.
Arkadiusz Lelonkiewicz
Deputy eCommerce Director at Tatuum
Deputy E-commerce Director with over 15 years of experience in developing online sales and leading teams. Specializing in the optimization of sales processes, expansion into international markets, and implementation of innovative solutions supporting marketing and sales. Effectively combines analytics with leadership to achieve ambitious business goals.
Anna Biernacka
Manager, Affiliate and Ad Operation at Ceneo.pl
Expert with over 11 years of experience in digital marketing. Responsible for affiliate strategy, display and remarketing campaigns, as well as projects combining sales data with advertising channels. Also co-creator of the calendar of seasonal e-commerce campaigns.
Sebastian Świderski
Digital Marketing Manager at Super-Pharm
An experienced specialist in digital marketing and e-commerce in the omnichannel model. Has over 20 years of experience gained in marketing agencies, with publishers, and with advertisers. An expert in communication and advertising technologies, whose understanding and skillful application play an equally important role in the world of big tech.
Katarzyna Sierant
Senior Account Manager at RTB House
In the digital marketing industry since 2013, and since 2021 at RTB House, she has been responsible for performance and full-funnel campaigns. To date, she has carried out activities for 45 brands, including the largest e-commerce players in Poland and leading international brands. In her work, Katarzyna prioritizes an analytical approach, effectively supporting the strategic growth of clients.
Amadeusz Winek
Head of Performance at Canal Plus
An experienced expert in digital marketing, specializing in performance marketing. His skills include comprehensive management of advertising campaigns, optimization of marketing budgets, and maximizing ROI. Specializes in data analysis, designing results-driven strategies, and implementing campaign structures in advertising systems.
Carlos Pruna Haddad
Campaign Performance Specialist at RTB House
Data analyst with 7 years of experience, specializing in web analytics and Google Analytics 4. Skilled in GA4 implementations, tag configuration (GTM), event modeling, building user journeys, and campaign analysis.
Lilianna Ostapowska
Team Leader Account Management at RTB House
A digital marketing professional with over eight years at RTB House, currently serving as Team Leader after extensive experience as an Account Manager. Supports leading brands across Poland and Europe with a focus on performance marketing, delivering strategic growth and measurable results in a dynamic industry environment.
Viacheslav Poliakov
E-commerce manager at Sinsay
With LPP since 2016, where he advanced along his career path from Analyst to E-commerce Manager. Currently responsible for developing the online sales of the Sinsay brand, combining strategic management of areas such as data analytics, CLTV, performance marketing, and local (country) teams.
Anastasia Revutskaya
Senior Remarketing Specialist at Decathlon
Over 10 years of experience in digital marketing with global providers such as Google Ads, RTB House, and TikTok. Currently a Senior Remarketing Specialist at Decathlon. Focused on combining data from online and offline channels, creating strategies based on ROAS and personalization to maximize efficiency and growth.
Jowita Michalska
Expert in Digital Transformation & AI
Her mission is to equip Poles with digital skills. Founder of Digital University and educator of leaders in the field of new technologies. She demonstrates how the world and business will change in the coming years. A speaker at Polish and international conferences, she leads educational programs in companies and universities devoted to issues related to technological trends.
Maciej Kautz
RTB Day Warsaw Host
Host of the largest conferences in Poland dedicated to business, technology, and the environment. He skillfully bridges the gap between speakers and participants and specializes in building valuable relationships and leading engaging conversations in any setting.
Speakers
Jaysen Gillespie
VP of Product Marketing and Analytics at RTB House
Over the last 15 years, Jaysen has worked with the biggest players in the advertising industry, and is currently driving the marketing of RTB House products. He has a gift for breaking the most complex elements of data science down into compelling but simple stories. He speaks passionately about how analytics can even be fun… if you know what you are looking for.
Agnieszka Gilewska
Business Development Director Poland at RTB House
An expert with over 10 years of experience in e-commerce and performance marketing, responsible for the growth of RTB House in Poland. She successfully oversees the company's expansion and the execution of advanced digital campaigns, focusing on business scaling, team optimization, and building long-term relationships with key clients in the digital sector.
Sanjay Raturi
Senior Account Executive at AppsFlyer
Sanjay has been a Senior AE at AppsFlyer for 4.5 years. He is a digital transformation specialist with 12 years of experience in martech within E-Commerce and Fintech.
Ewa Werczyńska
Group Programmatic & Direct Manager at Allegro
10 years of experience in digital marketing—on both agency and client sides. For the past 5 years at Allegro, leading a team of digital marketing specialists and delivering innovative strategies that drive business growth. An expert with a broad perspective, with a deep understanding of processes, business needs, and industry challenges. Particularly passionate about MarTech, viewing it as key to gaining a competitive advantage and achieving effective results.
Artur Andriskowski
Customer Acquisition Manager at LPP (Reserved)
An e-commerce expert with 11 years of experience in performance marketing and budget optimization. At LPP since 2016, he has been responsible for performance strategies and coordinates the SEO, SEM, Paid Social, and affiliate teams. He gained experience working on projects for Vectra, among others. He is also a lecturer at postgraduate e-commerce marketing programs (including WSB Merito and the Academy of Fine Arts in Łódź).
Karolina Łukasiewicz
Head of Account Management at RTB House
Head of Account Management at RTB House, combining extensive experience in performance marketing and e-commerce with advanced technologies and tangible business goals. Specializes in leveraging data, AI, and consumer behavior analysis to help brands effectively scale campaigns.
Rafał Krzynowek
Analytics Team Manager at LPP
Since 2018, associated with LPP, a Polish leader in the clothing industry and the owner of the Reserved, Cropp, House, Mohito, and Sinsay brands. Specializes in e-commerce data analytics, covering sales, marketing, and customer behavior in the Reserved online store. Since 2023, responsible for coordinating a 12-person team that supports the e-commerce department and provides data to optimize the brand’s omnichannel sales.
Sylwia Pawlowska
Senior Account Manager at RTB House
An expert in digital marketing and AI-based retargeting. With many years of experience in running online campaigns and an authentic approach to client collaboration, stands out for effectiveness in creating strategies that genuinely support brand growth.
Arkadiusz Lelonkiewicz
Deputy eCommerce Director at Tatuum
Deputy E-commerce Director with over 15 years of experience in developing online sales and leading teams. Specializing in the optimization of sales processes, expansion into international markets, and implementation of innovative solutions supporting marketing and sales. Effectively combines analytics with leadership to achieve ambitious business goals.
Anna Biernacka
Manager, Affiliate and Ad Operation at Ceneo.pl
Expert with over 11 years of experience in digital marketing. Responsible for affiliate strategy, display and remarketing campaigns, as well as projects combining sales data with advertising channels. Also co-creator of the calendar of seasonal e-commerce campaigns.
Sebastian Świderski
Digital Marketing Manager at Super-Pharm
An experienced specialist in digital marketing and e-commerce in the omnichannel model. Has over 20 years of experience gained in marketing agencies, with publishers, and with advertisers. An expert in communication and advertising technologies, whose understanding and skillful application play an equally important role in the world of big tech.
Katarzyna Sierant
Senior Account Manager at RTB House
In the digital marketing industry since 2013, and since 2021 at RTB House, she has been responsible for performance and full-funnel campaigns. To date, she has carried out activities for 45 brands, including the largest e-commerce players in Poland and leading international brands. In her work, Katarzyna prioritizes an analytical approach, effectively supporting the strategic growth of clients.
Amadeusz Winek
Head of Performance at Canal Plus
An experienced expert in digital marketing, specializing in performance marketing. His skills include comprehensive management of advertising campaigns, optimization of marketing budgets, and maximizing ROI. Specializes in data analysis, designing results-driven strategies, and implementing campaign structures in advertising systems.
Carlos Pruna Haddad
Campaign Performance Specialist at RTB House
Data analyst with 7 years of experience, specializing in web analytics and Google Analytics 4. Skilled in GA4 implementations, tag configuration (GTM), event modeling, building user journeys, and campaign analysis.
Lilianna Ostapowska
Team Leader Account Management at RTB House
A digital marketing professional with over eight years at RTB House, currently serving as Team Leader after extensive experience as an Account Manager. Supports leading brands across Poland and Europe with a focus on performance marketing, delivering strategic growth and measurable results in a dynamic industry environment.
Viacheslav Poliakov
E-commerce manager at Sinsay
With LPP since 2016, where he advanced along his career path from Analyst to E-commerce Manager. Currently responsible for developing the online sales of the Sinsay brand, combining strategic management of areas such as data analytics, CLTV, performance marketing, and local (country) teams.
Anastasia Revutskaya
Senior Remarketing Specialist at Decathlon
Over 10 years of experience in digital marketing with global providers such as Google Ads, RTB House, and TikTok. Currently a Senior Remarketing Specialist at Decathlon. Focused on combining data from online and offline channels, creating strategies based on ROAS and personalization to maximize efficiency and growth.
Jowita Michalska
Expert in Digital Transformation & AI
Her mission is to equip Poles with digital skills. Founder of Digital University and educator of leaders in the field of new technologies. She demonstrates how the world and business will change in the coming years. A speaker at Polish and international conferences, she leads educational programs in companies and universities devoted to issues related to technological trends.
Maciej Kautz
RTB Day Warsaw Host
Host of the largest conferences in Poland dedicated to business, technology, and the environment. He skillfully bridges the gap between speakers and participants and specializes in building valuable relationships and leading engaging conversations in any setting.
What does an RTB Day look like?
What does an RTB Day look like?
It’s a casual event with serious clout. We create a space where ad industry peers can discuss “what’s next now” and imagine the future of advertising.
We've already been to NYC, London, and Paris this year, and we are not stopping. Check out our sister event in Berlin recap.
It’s a casual event with serious clout. We create a space where ad industry peers can discuss “what’s next now” and imagine the future of advertising.
We've already been to NYC, London, and Paris this year, and we are not stopping. Check out our sister event in Berlin recap.
It’s a casual event with serious clout. We create a space where ad industry peers can discuss “what’s next now” and imagine the future of advertising.
We've already been to NYC, London, and Paris this year, and we are not stopping. Check out our sister event in Berlin recap.
Where and when will we meet?
Wednesday, 8 October 2025
Followed by an afterparty with drinks and music.
Wednesday,
8 October 2025
Followed by an afterparty with drinks and music.
Wednesday, 8 October 2025
Followed by an afterparty with drinks and music.
Bohema 2.8
Entrance via Szwedzka 26A/26B, building 28A is located inside the square
Dress Code: Smart Casual
Entrance via Szwedzka 26A/26B, building 28A is located inside the square
Dress Code: Smart Casual
Entrance via Szwedzka 26A/26B, building 28A is located inside the square
Dress Code: Smart Casual
Book your place
at the event that celebrates staying ahead of trends.
Book your place
at the event that celebrates staying ahead of trends.
Book your place
at the event that celebrates staying ahead of trends.